Your own online store
A ready-made storefront for your label — collections, sizes, prices and photos — with no website to build or host.
WAFC Nigeria × SABO
Your label, open to the world.
SABO — Shop African Brands Online — is the Council's retail partner: a marketplace built only for African fashion, where Nigerian designers can sell to shoppers everywhere.
Why designers choose SABO
Six reasons to put your collection on SABO.
Shoppers beyond your city
Reach customers across Nigeria, Africa and the diaspora who are actively looking for authentic African design.
Made-in-Africa visibility
SABO exists only for African brands, so your work is never buried under mass-produced imports.
Council recognition
WAFC Nigeria members are featured through the Council's Made in Africa programme and designer registry.
Simple to start
Register in minutes, upload your first pieces and begin selling — on your phone if you prefer.
Grow with the Council
Pair your store with WAFC masterclasses, chapter showcases and buyer introductions to keep growing.
How it works
From atelier to online store in four steps.
Nigeria. The fashion capital of Africa. SABO helps the world shop it.
- 01
Register on SABO
Create your free designer account and brand profile on sabo.africa.
- 02
List your collection
Upload photos, descriptions, sizes and prices for your first pieces.
- 03
Join the Council
Apply for WAFC Nigeria membership and mention your SABO store name.
- 04
Sell & grow
Receive orders, fulfil them, and appear in the Council's Made in Africa showcase.
Questions
Good to know.
- Who can sell on SABO?
- Fashion, textile, footwear and accessories brands designed or made in Africa — from emerging labels to established houses.
- Do I need to be a WAFC member first?
- No. You can open your SABO store first, then apply for Council membership to gain accreditation and featured visibility.
- Is SABO run by the Council?
- SABO is an independent marketplace and the Council's retail partner. WAFC Nigeria sets standards and champions designers; SABO powers online selling.
Ready to put your label on the world stage?
Registration takes a few minutes. Shoppers can also browse African-made brands right now.