West AfricaN
FASHION COUNCIL

THE WEST AFRICA FASHION COUNCIL

The West Africa Fashion Council is a not-for-profit organisation that aims to further the interests of the West Africa Fashion industry and its designer businesses by harnessing and sharing the collective knowledge, experience and resources of the sector. Through advocacy, promotion and showcasing events both in West Africa and key export markets, the West Africa Fashion Council assists in the growth and economic impact of the designer fashion industry to African plc and enhances the international, cultural and creative reputation of our whole industry.

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3 Pillars
of Coverage

BUSINESS

We are identifying ways to support more businesses adopt a digital first approach, to continue to launch new technology and to look at using innovative methods to be more efficient.

We want West African businesses to follow in the footsteps of its brands and lead in innovation and digitalization.

We are identifying ways to support more businesses to get online, to continue to launch new technology and to look at using it to support businesses to be more efficient.

EDUCATION

We aim to attract talented young people into the industry, both through further education scholarships and vocational routes to learn much needed skills.

Business education is a new strand to this strategy, working with business colleges to attract future fashion business leaders.

We aim to attract more investors into the sector, establishing early stage investment vehicles underpinned by philanthropy and to prepare designer businesses to be investor ready.

REPUTATION

We are increasing the international profile of West Africa Fashion and West Africa Fashion Council- led events, working with strategic partners globally to champion our industry.

We aim for our event experiences and content to exceed all expectations, to attract new audiences and further develop our reputation for professionalism and creativity.